viernes, 15 de marzo de 2013

The Hunger Games


The Hunger Games is an American novel written by Suzanne Collins that later in 2012 was turned into a science fiction adventure film. The movie turned out to be a massive box-office success that grew up to $685 million worldwide. We could say that The Hunger Games phenomenon has just started since two more movies have yet to be released and the book saga and one film premiered have already moved millions of fans around the world.
This is the main reason why Asheville, a small city in North Carolina and the city where the movie was filmed, is now trying to promote the city and make a business of it by offering a free getaway to the city visiting the set places and staying in the same hotel the cast did whilst filming the movie. Here is how they sell their product:

“Walk in the footsteps of Katniss and Peeta and experience all the unscripted adventures had by your favourite tributes. Our Watch & Win contest will send you soaring through the mountain tops on a zip line adventure…”

It is incredible how not only small businesses like café’s or tour companies try to obtain benefits from successful movies but also cities themselves try to gain more tourism thanks to the films set in their city. This clearly shows the huge importance that film tourism is gaining year after year. Every movie saga that has recently been released and has had success has ended producing tourism wherever the movie was filmed.  Will film tourism end up being a big and extremely profitable type of tourism? What do you think?


And by the way! To view more information about the getaway, visit the following website:

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